Download:
Windows Media 9:
720x486 - 13.8mb
320x240 - 4.7mb
Quick Time 7:
720x486 - 25mb
320x240 - 8.9mb
Client: Stohr Race Cars
Contracting Agency: Grounded for Life Productions, LLC.
Title: Stohr Racing Promo
Genre: Promotional Video
Length: 1 min. 49 sec.
Software: Adobe Premiere, Adobe After Effects
Production Process:
Stohr Race Cars needed a promotional DVD video calling card to help give their race cars higher visibility in their racing circuit.
Stohr supplied us with interviews and footage of Stohr race cars performing at the top performance out-competing everyone in the car's racing class.
I created a front end motion graphics title treatment of text and stylized stohr racing footage, to open the and close the video.
I chose Stohr provided stills highlighting the race car's best features which I then enhanced and edited together giving them motion, and timing them with the background music to give them an added level of excitement.
I over-layed end-of-race interviews of Mark Jaremko who manned the first place winning stohr race car as well as the one and only, Lee Stohr over a motion graphics background using the Stohr logo, and Stohr supplied racing footage which I stylized in Adobe After Effects.
The project as a whole took less than two weeks to produce from footage acquisition to final DVD output. It's always fun to do projects like this, as by their very nature they always have a great deal of energy from the onset.
Anecdotes:
1. Stohr Race Cars had very little footage for this project. They resorted to recording interviews and race footage from television at an extremely low resolution of 320x240 using an ATI video card. I heavily treated the video clips in Adobe After Effects by colorizing, resizing and cropping them to reduce the appearance of compression artifacts introduced at time of capture.
As a result, resizing the interviews to below the size of capture over a motion graphics background reduced appearence of low fidelity and increased the production value of the overall edit.
Agencies: Grounded for Life Productions, LLC.
Producer: Darin Ingram
Motion Graphics, Editing: Zach Wilson
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