Client: Lloyd|Maris Advertising, Inc., @ Large Films, Inc.
Contracting Agency: ADi
Title: Our World
Genre: Commercial
Length: 30 sec.
Software: Maya, Final Cut Pro, After Effects
Production Process:
This spot started with 3 months of concept meetings, between ADi, @Large Films and Lloyd|Maris.
Once the concept was nailed down, Charles Reid created a story board and an animatic was put together.
During previz, camera moves and rough animation were completed while Donald Fergus modeled the boat, earth strata, and satellite, which subsequently was dropped from the spot and Rick Boden created textures for the boat and earth strata. Charles Reid keyed out the heart image sequence exported from the actual Epic Imaging software and implemented it into a motion graphics treatment in After Effects.
Donald Fergus created the waterfall using Maya’s particle system. It ended up being about fourteen different layers of particles and animated textures on geometry. Seth Short created the water drops, spray and wake for the boat using the same technique.
We used Maya Fluid Effects extensively in the front end of this project creating different layers of fog, mist, atmosphere, clouds and ocean water.
The animated digital aspects during the earth transitions were a mix of particle systems and textured geometry animated with gradient ramps and 3d texture positioning.
Total production time from previz to final render was approximately 7 weeks.
Agencies: ADi, @Large Films Inc., Lloyd|Maris Advertising, Inc
Writer: Athena Maris (Lloyd|Maris Advertising, Inc)
Producer: Kate Ertmann (ADi)
Director: Brent Carpenter (@Large Films Inc.)
Art Director: David Lloyd (Lloyd|Maris Advertising, Inc)
Animation Director: Jamie Elmer (ADi)
Lead Animator: Zach Wilson
Particle Effects: Donald Fergus, Seth Short (ADi), Zach Wilson
Modeler: Donald Fergus
Compositor: Charles Reid (ADi)
Texture Artist: Rick Boden
Lighting: Zach Wilson, Seth Short (ADi)
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