Client: Lloyd|Maris Advertising, Inc., @ Large Films, Inc.
Contracting Agency: ADi
Title: Our World
Genre: Commercial
Length: 30 sec.
Software: Maya, Final Cut Pro, After Effects
Production Process:
This spot started with 3 months of concept meetings, between ADi, @Large Films and Lloyd|Maris.
Once the concept was nailed down, Charles Reid created a story board and an animatic was put together.
During previz, camera moves and rough animation were completed while Donald Fergus modeled the boat, earth strata, and satellite, which subsequently was dropped from the spot and Rick Boden created textures for the boat and earth strata. Charles Reid keyed out the heart image sequence exported from the actual Epic Imaging software and implemented it into a motion graphics treatment in After Effects.
